Have you ever thought that email is so old news in the midst of all the new social media comms out there? Every single social media platform we’ve come across has one form of chat or the other with great emoji’s and gifs! People just tend to use the one which suits their perceived needs or more so, the one that’s more comfortable/convenient for them.
So many ministries have made the mistake of assuming that email is either dead or dying! I mean consider your email activity; do you, your church or your ministry have an email list? If the answer is yes then that’s great but are you actively growing that list? Only a few of those we’ve spoken to can say yes.
